SEO Training Course

SEO Training Course

SEO Training Course

SKU SEOTRA

£399.00

This is a full day virtual classroom course delivered live online via Zoom.

Our SEO Training Course is perfect for all levels of delegates, new to Search Engine Optimisation or experienced professionals.

This course is delivered online in a live virtual classroom via Zoom.

If you would like to course to run in our physical locations or tutor be sent to your office please get in touch to discuss your options.

If you would like to be issued an invoice before purchase please get in touch.

Course Description

SEO Training Course

The SEO Training Course takes you through the fundamentals of Search Engine Optimisation from start to finish, with a focus on organic search strategies for Google. You’ll learn how to plan and implement SEO the right way — from keyword research and on-page optimisation to technical SEO, content strategy, and building a scalable SEO framework.

Why Take This Course?

  • Learn directly from experienced SEO specialists with expertise across multiple industries and markets.
  • Hands-on training with real-world examples, practical exercises, and take-home resources.
  • CPD-accredited — receive an official certification upon successful completion.

Course Topics

SEO Basics

  • What is SEO?
  • The role of SEO in digital marketing
  • Pros and cons of SEO
  • SEO vs other marketing channels
  • Aligning SEO with broader digital strategies
  • Importance of long-term SEO planning

Research, Keywords & Intent

  • Keyword strategy fundamentals
  • Keyword research (practical exercise using tools like Google Keyword Planner & Ahrefs)
  • Understanding search intent
  • Keyword volume, difficulty, and opportunity analysis
  • Short-tail vs. long-tail keywords
  • Competitor keyword research
  • Mapping keywords to content
  • Understanding entities
  • Sentiment analysis

On-Page SEO

  • Title tags, meta descriptions, and header tags
  • Internal linking best practices
  • Content optimisation techniques
  • Alt tags
  • Structured data and schema markup
  • On-page SEO audit (practical exercise)

Technical SEO

  • Crawling and indexing
  • XML sitemaps and robots.txt
  • Core Web Vitals and site speed
  • Mobile-first indexing
  • HTTPS and website security
  • SEO-friendly site architecture
  • Tools: Google Search Console & Screaming Frog

Content Strategy

  • Creating SEO-driven content
  • Content planning & editorial calendars
  • Blog strategy and evergreen content
  • Optimising content for featured snippets and rich results
  • Measuring content performance

Off-Page SEO

  • Understanding backlinks
  • White-hat link building strategies
  • Outreach tactics and tools
  • Link audits
  • Local SEO: citations and Google Business Profile

Tracking, Reporting & Analytics

  • What to track in SEO
  • Setting primary & secondary goals
  • Key SEO metrics (organic traffic, rankings, CTR, conversions)
  • Using Google Analytics 4 & Search Console for SEO insights
  • Creating automated SEO reports (practical exercise)

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