Digital Marketing Diploma Course

Digital Marketing Diploma Course

Digital Marketing Diploma Course

SKU DMDIP

£699.00

This is a full day virtual classroom course delivered live online via Zoom.

For private PPC / Google Ads courses dedicated to your company get in touch.

This course is delivered online in a live virtual classroom via Zoom.

If you would like to course to run in our physical locations or tutor be sent to your office please get in touch to discuss your options.

If you would like to be issued an invoice before purchase please get in touch.

Course Description

Digital Marketing Diploma Course

The Digital Marketing Diploma Course is a comprehensive, CPD-accredited programme designed for anyone looking to build or advance their career in digital marketing. Delivered over 3 days of expert-led training, it also includes 1 year of complimentary access to Microsoft Excel Training.

This diploma is ideal for delegates of all levels — from beginners to experienced professionals — who want to gain a formal qualification in digital marketing. Covering both fundamentals and advanced strategies, you will develop practical skills across SEO, Google Ads, Social Media, and Email Marketing, along with essential knowledge in keyword research, audience targeting, CRM, and analytics.

Why Take This Course?

  • Perfect for marketers, small business owners, freelancers, and career switchers.
  • Learn from industry experts with hands-on experience across multiple channels.
  • CPD-accredited training — earn a recognised certificate upon completion.
  • Certificate of completion from SEM Courses, signed by your expert trainer.

In addition to the main 3-day programme, delegates can choose from two optional in-depth training days focusing on:

  • SEO Training Course
  • PPC Training Course
  • Social Media Training Course

Course Topics

Introduction to Digital Marketing

  • What is Digital Marketing?
  • Owned, Earned, and Paid Media explained
  • Digital vs. Traditional Marketing
  • How digital marketing fits into the customer journey

Keyword Research & Customer Intent

  • Understanding search behaviour and user intent
  • Introduction to keyword research tools (Google Keyword Planner, Ubersuggest, etc.)
  • Short-tail vs. long-tail keywords
  • Mapping keywords to content and campaigns

Audience Segmentation & Personas

  • Defining your target audience
  • Creating customer personas
  • Using demographics, interests, and behaviours for segmentation
  • How segmentation improves campaign performance

Organic Channels Overview

  • SEO: On-page, off-page, and technical SEO fundamentals
  • Content Marketing: Creating valuable content for blogs, guides, and landing pages
  • Social Media Marketing: Leveraging Instagram, LinkedIn, Facebook, X, and TikTok organically
  • Email Marketing: Building newsletters, drip campaigns, and segmentation

Paid Channels Overview

  • Google Ads: Basics of Search and Display advertising
  • Paid Social: Introduction to Facebook, Instagram, and LinkedIn Ads
  • Understanding CPC, CPM, CPA, and ROAS
  • Budgeting basics for paid campaigns

CRM & Customer Retention

  • What is a CRM system?
  • Benefits of tools like HubSpot, Salesforce, and Mailchimp
  • Tracking leads and managing customer data
  • Using CRM data to improve marketing outcomes

Analytics & Reporting

  • Introduction to Google Analytics and GA4
  • Setting goals and tracking conversions
  • Key metrics: traffic, bounce rate, CTR, etc.
  • Creating simple reports to measure performance

Next Steps & Career Paths

  • Building your digital marketing toolkit
  • Suggested free tools and certifications (Google, HubSpot, Meta)
  • Exploring career roles: SEO Specialist, PPC Manager, Social Media Executive, Content Strategist
  • Continuing your learning with intermediate and advanced courses

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