PPC Training in London

PPC Training in London

PPC Training in London

SKU PPCLON

£299.00

Option 1 (Live Virtual): Virtual Live Training at £199 per person

Option 2 (In your Office): Physical PPC / Google Ads training in your office at $249 for the first attendee, and £199 for the additional attendees.

Option 3 (Large Groups Virtual or Office): For large groups we can arrange a virtual or physical training course session in your office or one of our regular training rooms in London, please get in contact to let us know your needs as larger groups maybe eligible for a corporate discount.

This course is delivered online in a live virtual classroom via Zoom.

If you would like to course to run in our physical locations or tutor be sent to your office please get in touch to discuss your options.

If you would like to be issued an invoice before purchase please get in touch.

Course Description

CPD Accredited Google Ads PPC Course London

The Google Ads PPC Training Course covers the fundamentals of Pay-Per-Click (PPC) Advertising from start to finish, with a strong focus on Google Ads Search campaigns. You’ll learn how to build and optimise campaigns the right way — from keyword research and match types to account structure, ad creation, bidding strategies, and reporting.

Please note this course has multiple delivery methods, please select the option that suites you or get in touch for a quote.

Why Take This Course?

  • Learn from experienced digital marketing tutors with hands-on expertise managing a wide range of accounts, budgets, and markets.
  • Practical, hands-on approach with examples, exercises, and take-home resources.
  • CPD-accredited course — earn recognised certification upon completion.

This course is a great mix of both strategy and technical learnings, that will help you boost your PPC campaign performance.

Course Topics

PPC Basics

  • What is PPC?
  • How to approach PPC
  • Pros and cons of PPC
  • PPC vs. other marketing channels
  • Aligning your PPC strategy with other marketing channels
  • The importance of planning and strategy

Research, Keywords & Match Types

  • Keyword strategy
  • Keyword research (practical exercise)
  • Understanding keyword intent
  • Keyword CPC & search volume
  • Keyword match types explained
  • Search Query Report analysis
  • Using negative keywords effectively

Account, Campaign & Ad Groups

  • Navigating your Google Ads account
  • Campaign setup (practical exercise)
  • Campaign options (with Google Ads SOP checklist)
  • Building an optimal campaign structure
  • Organising keywords and match types effectively

Ad Creatives

  • Creating high-converting ads
  • A/B testing your ad copy
  • Matching keywords to ad copy
  • Using ad extensions to improve performance

Bid & Budget Management

  • Understanding CPC (Cost Per Click)
  • Managing and optimising budgets
  • Choosing and managing different bidding strategies

Tracking & Reporting

  • What to track in PPC campaigns
  • Setting primary & secondary goals
  • Key metrics to monitor and report on
  • Automating reports for efficiency

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