Digital Marketing Course for Small Business Owners

This introductory Digital Marketing course is designed for small business owners, freelancers, career changers, and beginners who want to understand how to grow online. You’ll gain practical, hands-on knowledge across key channels including SEO, Google Ads, Social Media, and Email Marketing — along with essential skills in keyword research, audience targeting, and CRM integration.

Our CPD-accredited training ensures you’ll earn a recognised certificate upon completion, helping you boost both your skills and your credibility.

Why Choose This Course?

• Ideal for small business owners, marketers, freelancers, and career switchers.
• Learn directly from industry experts with real-world experience.
• Gain a CPD Certified Certificate — a valuable addition to your CV and professional growth.

Course Topics

Introduction to Digital Marketing

• What is Digital Marketing?
• Owned, Earned, and Paid Media explained
• Digital vs. Traditional Marketing
• How digital marketing fits into the customer journey

Keyword Research & Customer Intent

• Understanding search behaviour and user intent
• Introduction to keyword research tools (Google Keyword Planner, Ubersuggest, etc.)
• Short-tail vs. long-tail keywords
• Mapping keywords to campaigns and content

Audience Segmentation & Personas

• Defining your target audience
• Creating customer personas
• Using demographics, interests, and behaviours for segmentation
• Improving campaign performance through tailored targeting

Organic Channels Overview

• SEO: On-page, off-page, and technical SEO fundamentals
• Content Marketing: Creating valuable content for blogs, guides, and landing pages
• Social Media Marketing: Leveraging Instagram, LinkedIn, Facebook, X, and TikTok organically
• Email Marketing: Building newsletters, drip campaigns, and audience segmentation

Paid Channels Overview

• Google Ads: Basics of Search and Display advertising
• Paid Social: Introduction to Facebook, Instagram, and LinkedIn Ads
• Understanding CPC, CPM, CPA, and ROAS
• Budgeting and planning for paid campaigns

CRM & Customer Retention

• What is a CRM system?
• Benefits of tools like HubSpot, Salesforce, and Mailchimp
• Tracking leads and managing customer data
• Using CRM data to drive better marketing outcomes

Analytics & Reporting

• Introduction to Google Analytics and GA4
• Setting goals and tracking conversions
• Key metrics: traffic, bounce rate, CTR, etc.
• Building simple reports to measure performance